Viral Marketing

The Many Faces Of Viral Marketing

Viral Marketing, (the Internet's version of word of mouth advertising), is the best form of advertisng, free or paid, available to us as small business owners of an Internet business. The dream of every entrepeneur is to develop the perfect Viral advertising program for their internet business.
The many faces of viral marketing are designed to guide you in the development of your own successful word of mouth marketing campaign. We study the different forms of viral marketing to demonstrate the versatility of this marketing method.
Originally, email was the only viral marketing tool available. Since then, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign.

Email: is still around and still being used. However, with more and more government restrictions it is become more difficult. Still, it does work!

Newsletters: This is an extension of e-mail but it a very effective tool. Always include enough timely and valuable information, a good newsletter will be passed around among friend with similar interest and increase the number of visits to your website. Newsletters can be delivered by email and/or by downloadable pdf files.

Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers are always on the lookout for new products and services.

Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room keep your visitors updated on special events like having an expert available to answer questions on a given day at a given time.

Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.

Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.

Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.
A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.
You goal will be to create a viral marketing campaign that is interesting enough, funny enough, powerful enough and/or exciting enough for your readers to forward to friends and family simply because "they want to", in fact they almost feel they "have to".

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